Images used for our brand are to show that we are a provider of traffic technology that will make transport easier and more sustainable for everyone.
All images should "tell a positive story" reflecting what we want to achieve; fresh environments, accessibility and transportation without queues and other traffic complications.
Pictures of cities and infrastructure demonstrates our international presences and showcase the environments where our solutions really make an impact in terms of improved traffic flow, air-quality and road safety.
We should use pictures from all over the world, with a particular focus on Norwegian landscape playing in contrast with international metropolis.
Beautiful photos of Norwegian nature reflects our heritage as a Norwegian funded company and brings associations to preserved nature, fresh air, proactive approach to sustainability and high ethics, which are values important to Q-Free.
These images are especially suitable for global fairs and expositions.
Pictures of people, preferably good portraits, should reflect the individual in the big Q-Free picture. It is important that all ethnicities and cultures are represented.
Pictures of city / nature / people should be used in combination to tell a (positive) story.
